Voice-over artists are in high demand in today's digital age, as video and audio content have become a staple in the way businesses communicate with their audiences. As a freelance voice-over artist, you have the opportunity to work with clients from all over the world and provide them with the voice that best fits their brand.
However, like any freelance profession, building a successful voice-over business requires more than just talent. It takes a strategic approach to marketing, a clear understanding of pricing, and an effective management system to keep track of your work and finances. In this article, we will provide you with actionable steps to grow your freelance voice-over business. So, let's dive in!
Before we dive into the business side of things, let's first take a look at the tools of the trade. As a voice-over artist, your primary tool is your voice, but you'll also need a few other things to get started:
A high-quality microphone: A microphone is the most important piece of equipment for any voice-over artist. Look for a microphone with a cardioid polar pattern, which helps reduce background noise and echo. The industry standard is the Neumann U87, but there are many other high-quality options available at various price points.
Audio editing software: After recording your voice-over, you'll need to edit and clean up the audio. Adobe Audition and Pro Tools are two of the most popular options in the industry.
Acoustic treatment: To achieve a professional sound, you'll need to prepare your recording space with acoustic treatments. This can be as simple as hanging acoustic panels and blankets, or as complex as installing professional-grade acoustic materials.
Setting your rates as a voice-over artist can be a tricky process. You'll need to strike a balance between charging enough to make a living and not pricing yourself out of the market. Here are some tips to help you determine your pricing.
Do your research: Look at what other voice-over artists in your niche are charging. You can also check out online marketplaces like Voices.com or Bodalgo to see what rates clients are willing to pay.
Determine your value: Consider your experience, skill level, and the demand for your services when determining your rates.
Offer package deals: Offering package deals can be a great way to entice clients to work with you. For example, you could offer a discount for clients who hire you for multiple projects or for clients who refer you to their friends.
Like most freelancers, marketing your services as a voice-over artist can be a challenge, but there are several tactics you can use to get your name out there.
Build a strong online presence: A professional website, social media accounts, and an online portfolio can help you showcase your work and connect with potential clients.
Use online marketplaces: Online marketplaces like Upwork, Voices.com, or Bodalgo can be a great way to find work and build your client base.
Network with industry professionals: Attend industry events and conferences, join online voice-over communities, and connect with fellow voice-over artists and industry professionals on social media. There are many podcasts as well, such as the VO Booth Besties podcast (they’re friends of the Whelm team, too).
Your workspace as a voice-over artist is just as important as your tools. Here are some tips for setting up your workspace:
Find a quiet space: You'll need a space with minimal background noise and distractions. Consider setting up in a closet or small room with minimal echo and reverb. Some VO actors even build a studio in their backyard to get away from the noise in their home.
Invest in quality equipment: A high-quality microphone, audio interface, and headphones can help you achieve a professional sound. You can’t skimp out on these tools.
Consider ergonomic design: Voice-over work can be tiring, so make sure your workspace is comfortable and ergonomic. Consider investing in a good chair, desk, and monitor.
As a freelance voice-over artist, managing the administrative side of your business can be a challenge. Second only to finding a new client, managing your client work will be one of the most difficult tasks in your business.
This is where software can come in handy for invoicing, signing digital contracts, managing your projects, and communicating with clients.
Over the last decade, many software companies have built tools to help you accomplish these daily tasks, but rarely has anyone attempted to make one suite of tools especially for freelance creatives. Until now, that is.
That’s what we’ve done here at Whelm, and we think our suite of tools could make it much easier to manage the daily operations of your freelance business. From invoicing to asynchronous client feedback, Whelm has you covered.
In conclusion, starting a successful freelance voice-over business takes time and effort, but with the right tools and strategies, it is possible to build a thriving career in this industry. By investing in the right equipment, setting competitive rates, and implementing effective marketing tactics, you can attract clients and grow your business. And with the help of tools like Whelm, you can streamline your workflow and take your voice-over business to the next level.
